We’ve
said it before and now we will say it again: The formula for audio success is
PODCASTS + RADIO.
The combination of The
New York Times podcast The Daily
and American Public Media’s (APM) distribution of the show to public radio stations is an unprecedented success. Now The Times wants more of the same.
The Daily began as a podcast in 2017.
Since
The Daily began distribution by APR
in 2018, The Times reports the number
of downloards have doubled.
APM reports
that over 150 public radio stations now air The
Daily each weekday.
According
to a post Tuesday (3/5) on the Nieman Journalism Lab’s blog [link] The Times is getting ready for the next
phase of narrative audio projects. The
Times’ audio team has announced a slew of new hires that signals deeper
investment in The Daily and a ramp up
of new audio projects.
Following
the promotion of Theo Balcomb to executive producer of The Daily, The Times has
added several remarkable journalists to the audio team:
 |
| Lisa Chow |
• Lisa
Chow
is now a senior editor for The Daily.
She spent the past four years with Gimlet where she hosted The StartUp podcast.
Before that Chow was a correspondent for Planet Money, an economics reporter for
WNYC, covered the 2008 Summer Olympics for Marketplace
and an assistant editor for NPR’s Morning
Edition.
 |
| Marc Georges |
• Marc Georges is now a story editor for The Daily. He previously was the producer of First Day
Back, a documentary podcast series for Stitcher.
Prior to that,
Georges worked as a senior producer at the Scripps Washington Bureau.
He also spent
several years reporting for BBC World Service.
According to his bio, his
specialty is being a new show developer.
 |
| Adizah Eghan |
She previously was a producer for the public radio program Snap Judgment.
Eghan began her career as an
intern at KQED.
She is currently a candidate for a position on the AIR board of
directors.
• Kelly Prime
is now working as a facilitator for new narrative audio projects. She
previously worked at WNYC Studios on Radiolab.
KEN
SAYS: Here is the takeaway – all of these people have worked in radio. They
bring “public radio sensibility” to The
Daily and new audio projects. This is important because podcasts bring
depth and spice and public radio brings large audience reach.
PODCASTS + RADIO works
because it combines the best of both platforms.
THE CURRENT HIRES SCENE-MAKER BRITTANY LIND TO HOST THE DULUTH LOCAL SHOW
 |
| Brittany Lind |
If
great music is happening anywhere in the Duluth area, Brittany Lind has the
information.
Lind is a determined arts and music promoter who stages and
consults community events, music shows, club appearances and local brew pubs.
Lind will also Lind will oversee audience engagement efforts and for The
Current in Duluth/Superior, Ely, Grand Marais, Hibbing and Hinckley.
Minnesota
Public Radio (MPR) has invested heavily in the Duluth market in the past few
years. MPR has full-power repeaters there for its News, Classical and AAA
program channels. In the summer of 2017, MPR purchased the license for KZIO
104.3 FM and it is now the primary frequency for The Current.
Duluth
is important to the DNA of Minnesota. In addition to being the only
international seaport in the Midwest, it is a hipster town with a vibrant local
music scene. Thousands of people journey
to Duluth during the “warm season” – roughly May through September – when it comes
alive with street fairs, festivals and other celebrations.
You
also might say Lind and The Current
are a great match. She is the founder and executive director of Ellipsis [link] a
community organization that uses social media to promote local arts and
culture.
Lind
is also the co-producer of FeMN Fest, a music festival featuring
exclusively female and gender-defying non-binary artists. Plus, she works for
the Duluth-Superior Film Festival.
The Duluth Local Show [link] is heard on The
Current in Duluth every Sunday at 8pm. It is made possible, in part, by the
Minnesota Legacy Amendment's Arts and Cultural Heritage Fund. Lind began
hosting the show this past Sunday (3/5).
Jim
McGuinn, PD of The Current, said in a
press release that Lind is the perfect person for the gig:
“Whenever the Twin
Cities’ staff of The Current has come to Duluth for an event or musical
celebration, we’ve been impressed with the passion and enthusiasm for the music
scene that Brittany has shown. Her work in the local community to lift up the
profile of local artists.”
“We can’t wait to hear
what she discovers and shares with our listeners in Duluth and beyond.”
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