PRPD
is partnering once again with Jacobs Media on Public Radio Techsurvey 2019 (PRTS
2019). This is the eleventh year the two organizations have worked together
on PRTS. The goal of the PRTS is to help public radio station
decision-makers better understand the changes in media usage by their
listeners.
Consider
the Public Radio Techsurvey to be an
“insider letter” from public radio listeners because the sample consists of
public radio listeners. Each participating station provides email information
from their station’s database. In 2018, PRTS 10 had over 22,000 in-tab
respondents.
PRTS 2019 goes into the field May
6-28, so interested stations should act now to be a stakeholder in this
research. As in past years, stations with any of public radio’s primary formats
can participate. The cost for PRPD members ranges from $350 to $550 per station
depending on market size. Non-PRPD members can be part of the study for $750.
More information and registration is
available here.
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WHAT IS NEW IN PRTS 2019?
•
The survey partners will be putting extra attention on how public radio
listeners are impacted by current news events, such as the nation’s political
landscape.
•
Smart Speakers have quickly become a factor in radio listening. PRTS 2019 will provide the latest
information about listener ownership and usage.
•
PRTS 2019 will do a deep-dive into
Podcasting, a segment of the audio market where public radio is the national
leader.
•
Stakeholders will earn about public radio listener’s device/platform usage
across the day.
PRTS
2019 will continue to probe important topics from previous years such as listener’s
perception and usage of NPR One,
“connected" cars, radio’s enduring brand strength and news burnout.
SEE TECHSURVEY 2019 IN ACTION
Jacobs
Media recently released the results of Techsurvey
19 (TS19), the commercial radio sister study of PRTS 2019. The report, available here, is based on a
sample of 50,652 in-tab participants from 519 stations with 14 commercial
formats.
INTERESTING SLIDES FROM
TECHSURVEY 2019
COMMERCIAL RADIO
LISTENER'S MEDIA PYRAMID 2019
AM/FM
RADIO USE IN VEHICLES REMAINS STRONG
WITH PEOPLE IN YOUNG DEMOS
LOTS OF
PEOPLE ARE LISTENING TO STREAMING AUDIO
BUT THE
NUMBER IS NOT INCREASING
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