MORE SPRING 2015 RATINGS: GRAND RAPIDS, ALBUQUERQUE & LAFAYYETE, LOUISIANA

GRAND RAPIDS

Nielsen Audio Market #68

	FORMAT	MSA AQH Share%	Cume Rating %	TSA Weekly Cume (00)
WCSG	CCM	7.6	15.3	1726
WGVU-AM	Oldies	0.9	1.5	156
WGVU-FM	NPR News	0.9	2.6	294
WVGR	NPR News Michigan Radio	4.0	9.8	1290

WVGU is the hometown station but you’d never know it by the ratings.  Michigan Radio (WUOM, Ann Arbor) puts special emphasis on Grand Rapids because they know they are reaching a lot of folks in the Furniture City. WVGU’s situation looks like what would happen if Grand Valley State played the Michigan Wolverines in football. They are in different leagues.

Religious broadcaster WCSG is the media flagship of Cornerstone Church, pioneers of the Contemporary Christian Music (“CCM”) format.  Other interesting noncoms in Grand Rapids are Triple A WYCE, Classical WBLU and WPRR AM & FM [link].  WPRR – Public Reality Radio – is an in-your-face Community station with a definite agenda.

ALBUQUERQUE

Nielsen Audio Market #69

	FORMAT	MSA AQH Share%	Cume Rating %	TSA Weekly Cume (00)
KANW	NPR News & Regional Mexican Music	5.0	11.5	1424
KUNM	NPR News,  Freeform Music & Pacifica	3.8	7.7	928

Though KUNM is licensed to the University of New Mexico, it operates like an old-school Community station complete with the rancor and drama.  You might recall we covered [link] the legendary incident when KUNM fired a volunteer live on the air during a programming purge.  Freeform music is still heard on KUNM today. 

KANW is actually two stations: half of the day is NPR News and the other half is locally hosted Regional Mexican music such as Ranchero.  Without looking at the details it is hard to know the size of the audiences. The high cume rating shows that KANW has eager and loyal listeners.

KHFM is Classical and is one of the very few commercial Classical stations left in the nation.  The only other commercial classical stations I can think of are WFMT, Chicago and WRR, Dallas.

LAFAYETTE

Nielsen Audio Market #107

	FORMAT	MSA AQH Share%	Cume Rating %	TSA Weekly Cume (00)	Time Spent Listening
KIEE	Cajun, Jazz, Reggae etc.	2.7	3.7	217	11.6
KRVS	NPR News & Triple A	1.6	5.2	286	4.8

WIEE is one of the most unique noncom stations I have seen recently. WIEE calls itself The Superstation.  It airs an amazingly tasty menu of all Louisiana musical styles such as Cajun and Jazz. They throw in Reggae, Soul and Gospel for additional flavor.

WIEE is a community licensee that signed on in 2011. The have an excellent online service.  Check them out at [link].

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