SPRING PPM TRENDS: WBEZ, KCFR, KERA & KUOW SHOW BIG GAINS

Many NPR News stations in the top 20 Nielsen Audio radio markets grew their shares of listening and weekly cumulative listeners in Spring 2015 compared with Spring 2014. Listening to terrestrial radio is declining by a reported one to two percent per year, so many NPR News stations are showing gains against overall trends.

Fourteen of the 28 NPR News stations in the top 20 markets gained in AQH shares.  Thirteen of the 28 stations had gains in the estimated number weekly cumulative listeners.

WAMU gained in one-year AQH trends but fell in total weekly listeners.  This likely means fewer people tuned to WAMU during the survey period but those who did tuned in more often an/or stayed longer.  Overall the trends show most NPR News stations in the largest markets are maintaining their listening in the multi-channel, multi-platform environment.

NIELSEN AUDIO SPRING 2015 & SPRING 2014

AVERAGE QUARTER HOUR SHARE TRENDS

Monday-Sunday 6AM-Midnight Persons 6+ Data © Nielsen Audio

RK	MARKET	CALLS	SPRING 2014 AQH (%)	SPRING 2015 AQH (%)	ONE YEAR TREND
1	New York	WNYC-FM	2.1	2.3	+ 0.2
1	New York	WNYC-AM	0.5	0.6	+ 0.1
2	Los Angeles	KCRW*	1.1	1.4	+ 0.3
2	Los Angeles	KPCC	1.9	2.1	+ 0.2
3	Chicago	WBEZ	1.7	2.3	+ 0.6
4	San Francisco	KALW	0.3	0.4	+ 0.1
4	San Francisco	KQED	5.0	4.1	- 0.9
5	Dallas	KERA	1.7	2.3	+ 0.6
6	Houston	KUHF	2.7	2.2	- 0.5
7	Washington DC	WAMU	6.7	7.5	+ 0.8
8	Philadelphia	WHYY	2.6	3.1	+ 0.5
9	Atlanta	WABE*	3.3	2.7	- 0.6
9	Atlanta	WRAS*	0.2	0.4	+ 0.2
10	Boston	WBUR	3.8	3.3	- 0.5
10	Boston	WGBH	2.5	2.8	+ 0.3
11	Miami	WLRN	2.4	2.2	- 0.2
12	Detroit	WDET	0.7	0.8	+ 0.1
12	Detroit	WUOM	1.7	1.1	- 0.6
13	Seattle	KPLU*	2.5	2.2	- 0.3
13	Seattle	KUOW	3.9	4.3	+ 0.4
14	Phoenix	KJZZ	2.6	2.4	- 0.2
16	Minneapolis	KNOW	3.6	3.9	+ 0.3
16	Minneapolis	KNOW stream	NA	0.2	NA
17	San Diego	KPBS	4.4	4.1	- 0.3
18	Denver	KCFR	3.8	4.5	+ 0.7
18	Denver	KUNC*	0.6	0.4	- 0.2
19	Tampa	WUSF	2.1	2.0	- 0.1

*Dual Format Station

NIELSEN AUDIO SPRING 2015 & SPRING 2014

WEEKLY CUMULATIVE LISTENERS TRENDS

Monday-Sunday 6AM-Midnight Persons 6+ Data © Nielsen Audio

RK	MARKET	CALLS	SPRING 2014 WEEKLY CUME	SPRING 2015 WEEKLY CUME	ONE YEAR TREND
1	New York	WNYC-FM	730,700	674,100	- 56,600
1	New York	WNYC-AM	271,800	238,000	- 33,800
2	Los Angeles	KCRW*	466,300	500,400	+ 34,100
2	Los Angeles	KPCC	703,000	712,800	+ 9,800
3	Chicago	WBEZ	453,300	547,900	+ 94,600
4	San Francisco	KALW	87,000	93,100	+ 6,100
4	San Francisco	KQED	771,300	671,500	- 99,800
5	Dallas	KERA	323,500	402,600	+ 79,100
6	Houston	KUHF	308,300	313,200	+ 4,900
7	Washington DC	WAMU	658,000	593,500	- 64,500
8	Philadelphia	WHYY	327,300	349,700	+ 22,400
9	Atlanta	WABE*	389,900	344,900	- 45,000
9	Atlanta	WRAS*	66,400	77,500	+ 11,100
10	Boston	WBUR	423,100	365,300	- 57,800
10	Boston	WGBH	276,900	312,000	+ 35,100
11	Miami	WLRN	257,300	251,700	- 5,600
12	Detroit	WDET	134,100	146,900	+ 12,800
12	Detroit	WUOM	202,700	166,600	- 36,100
13	Seattle	KPLU*	299,800	301,900	+ 2,100
13	Seattle	KUOW	290,300	342,000	+ 51,700
14	Phoenix	KJZZ	226,300	215,900	- 10,400
16	Minneapolis	KNOW	304,000	335,200	+ 31,200
16	Minneapolis	KNOW stream	NA	23,000	NA
17	San Diego	KPBS	333,900	300,600	- 33,300
18	Denver	KCFR	259,800	276,800	+ 17,000
18	Denver	KUNC*	82,400	67,000	- 15,400
19	Tampa	WUSF	143,700	145,100	+ 1,400

*Dual Format Station

These data are provided for use by Nielsen Audio’s PPM subscribers, in accordance with RRC's license with Nielsen Audio. The PPM ratings are based on audience estimates and are the opinion of Nielsen Audio and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market. Format distinctions are the sole responsibility of Ken Mills Agency, LLC, the publisher of SPARK!