THIS IS THE THIRD OF
A FIVE-PART SERIES ABOUT THE NEED FOR MORE PUBLIC RADIO TALK & INTERVIEW
PROGRAMS
Celeste Headlee |
Celeste
Headlee is the Executive Producer and Host of On Second Thought (OST)
from Georgia Public Radio (GPB), part of the new generation of public radio
talk shows we are saluting this week. It airs weekdays from 9am to 10am [link] on GPB’s
statewide network now including WRAS in Atlanta.
Live
is important to Headlee and her team because of the in-the-moment urgency it
brings. When live audio is captured it can be multi-versioned into podcasts plus digital
and social media platforms.
“Live
audio is heard on about 80% of the show,” Headlee said. “We consider the on-air
folks the be human beings, like you and me. Occasional mistakes are allowed
because they are real human moments.”
PROGRAM CLOCK
REQUIRES PRECISE TIMING
Several
of the out-state GPB stations use automation that requires a strict clock with “hard posts.”
As you can see in the rundown template at right, OST has three major segments. There are typically five, and a minimum of three, topics per
day.
The show has several reoccurring
features:
Georgia Playlist, a Desert-Island-Disc segment where guest’s
Georgia-oriented tunes are played; and, The
Breakroom where a
Friday panel of guests and insiders dissect the week’s news and listen to live
music.
Cultural
and arts topics are frequently included, but according to Headlee “They must
have a news peg because the bottom line is that we are a news program.”
An
example is OST’s recent coverage
[link] of Savanna’s tribute to an Elvis Presley concert held in the city 60
years ago. “The anniversary and the
opening of a related photo exhibit made it relevant, something happening new
that our listeners might want to attend.”
Here
is how GPB promoted it:
Sixty
years ago, a pair of blue suede shoes touched down in Georgia. Savannah
played host to Elvis Presley's first concert in that city in June 1956.
The concert hall was packed with fans, mostly teenagers. One of
those was 14-year-old Dee Sutlive, who is now covering the show for the
Savannah Morning News.
Be
there or be square.
SO FAR, SO GOOD
OST (as well as GPB’s Atlanta station) began less
than two years. Both are evolving. For instance, OST currently has a larger staff – four people – that the entire
Atlanta station’s newsroom.
Since
then Atlanta station WRAS is gaining momentum and listeners. As we reported in last March [link], in Fall 2015 Nielsen Audio PPM ratings WRAS was the fasted growing NPR News station in the nation.
No comments:
Post a Comment