Edison Research
recently released studies that show the majority of in-vehicle audio listening is
to traditional AM/FM radio. Edison’s Share
of Ear for the 2nd quarter of 2016 and a Share of Music special report demonstrate AM/FM's impact in what is
becoming an increasingly competitive environment.
You can download
the information at [link].
Edison estimates
that time-spent-listening (TSL) to audio from any source when in any place is
just over four hours per day. Seventy-nine percent of the TSL consists of
listening to music, 9% of listening is to news, 9% of listening is to talk personalities
and 3% of listening is to sports.
Here are slides showing information I found particularly interesting:
• AM/FM RADIO IS STILL THE MOST LISTENED TO
PLATFORM IN VEHICLES
• AM/FM RADIO IS THE TOP LISTENING CHOICE FOR
ALL AGE GROUPS
Note that listening
to SiriusXM by respondents ages 13 – 34 is considerable lower than for older
demos. I noticed this same trend in Jacob’s Media’s Public Radio Tech Survey 8,
where listening to SiriusXM also lagged behind other groups.
• IN-VEHICLE LEADS LISTENING TO AUDIO FROM
ANY SOURCE
• MUSIC IS THE NUMBER ONE TYPE OF CONTENT IN
VEHICLES
• ALL MUSIC LISTENING TO MUSIC FROM ANY
SOURCE PEAKS IN THE MORNING
#21
The high point for
music listening is between 9am and 1pm. Please keep in mind that this is
listening to music from any source in any place.
• AM/FM RADIO HAS THE MOST MUSIC LISTENING
BY PLATFORM
• PANDORA, APPLE MUSIC & iHEART RADIO
LEAD IN STREAMING AUDIO BRAND AWARENESS
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