Terry Gildea |
As
the Public Radio News Directors (PRNDI) prepares for its annual conference next
week, Wednesday 6/20 through Saturday 6/23 in Philadelphia [link],
the organization has named current PRNDI President Terry Gildea to be its first
full-time Executive Director.
PRNDI also promoted Christine Diers to full-time Business Manager. Diers has been handling PRNDI’s business affairs part-time
for more than 20 years.
Gildea
will also leave his current job – Program Director at KLCC, Eugene – to devote
his full attention to the Executive Director gig.
He said in a press release:
"I want PRNDI to
become an organization that serves all journalists in public media. As
executive director, I plan to put all of my time and energy into developing
PRNDI's future.”
The
moves, which some observers say are long overdue, are part of PRNDI’s plans to
expand its member base, become more entrepreneurial and be a bigger player
in the expanding public radio news infrastructure.
[Scroll down to see more
about the 2018 PRNDI conference.]
In
a related development, the leaders of PRNDI are also creating a new 501c3
corporation – the Public Media
Journalists Foundation – to make fundraising easier.
PRNDI was chartered as
a 501c6 organization – a business association – and as such is not able to take
tax deductible donations including most grant funding. A 501c3 can do these
activities. Pubic Radio Program Directors (PRPD), which is also currently a 501c6
organization, is considering a similar change.
According
to Business Manager Christine Diers, the creation of the new Foundation does not
mean the name of the organization – PRNDI – is changing. Diers also told Spark News that the Foundation is now
incorporated in South Dakota and its IRS tax-exemption is pending.
THE CHANGES MEAN MORE
FUNDING WILL BE NEEDED
PRNDI,
now in its 33rd year, started as a small organization and its role
was to serve as an interface between station News Directors and NPR’s
newsroom. As time has gone by, PRNDI
expanded into training services, relationships with other news providers and forums
with the Poynter Institute.
Financially,
PRNDI has remained small compared to other public radio organizations. PRNDI’s
annual budget in recent years has been around $90,000. According to tax
information on file with the IRS, Greater Public had annual revenue of $4.5million,
AIR had $2.1 million, PRPD had $800,000 and the National Federation of
Community Broadcasts (NFCB) had $428,000.
All of these four organizations are 501c3’s and have a full-time Executive
Directors plus other paid staff.
Christine Diers |
Because
of PRNDI’s limited revenue, the hiring of two full-time employees appears to be
a gamble.
But, according to Diers PRNDI has enough accumulated cash on hand to
subsidize the two employees for two years.
She told Spark News:
One of the primary
jobs of the Executive Director will be creating new revenue streams for the
organization through grants, sponsorships and other opportunities. PRNDI
will also continue to review its existing revenue streams and will look for
additional ways to grow income in the future.
BEHIND THE SCENES, GEORGE
BOKARY PLAYS A MAJOR ROLE
George Bodarky |
A
major supporter of PRNDI’s changes is George Bodarky, a returning member of the
Board who proposed similar changes in 2015 and 2016.
At that time Bodarky was President
of PRNDI. His plan championed a new name – the Association of Public Media Journalists
(APMJ) – and a broader membership vision that included adding independents and digital
journalists.
At the 2016 PRNDI conference, the voting members said “no way”to Bodarky's proposal.
The
reasons Bodarky’s plan failed included proposed changes to widen voting
privileges and resistance to eliminating the word “radio” from the name of the
organization. You can see our coverage of Bodaky's pan and the 2016 member meeting here.
MORE ABOUT THE 2018 PRNDI
CONFERENCE
DATES: Wednesday 6/20 through
Saturday 6/23
LOCATION: DoubleTree by Hilton
Hotel City Center
MORE INFORMATION & CONFERENCE AGENDA: Here
SEE OUR CONFERENCE PREVIEW: Here
This
year’s PRNDI conference is actually two gatherings in one. The opening two days, Wednesday (6/20) and
Thursday (6/21), are dedicated to training for news managers and editors. The
fundamentals of fact-based reporting are stressed. Public media news
consultants Michael Marcotte and Judith Smelser are in charge of the
training.
The
annual PRNDI Awards and presentation of the Leo Lee Award will be on Saturday
evening. This year Keith Woods will be honored.
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